COMMUNICATION | INTERACTION | BROADCAST

WE ARE

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WE ARE A CORPORATE STRATEGY AGENCY WITH 15 YEARS ADVISING MEXICAN
AND GLOBAL COMPANIES.

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To communicate our clients’ messages

Build the foundations for sustainable local development.

Have a positive influence with the relevant stakeholders.

TO COMMUNICATE

To communicate our clients’ messages

HAVE A POSITIVE INFLUENCE

Build the foundations for sustainable local development.

COLLABORATE

Have a positive influence with the relevant stakeholders.

MISSION

Launch strategies focused on capitalizing our clients’ business features generating positioning, reputation and local development among their stakeholders.

VISION

• Create the best customer service experience based on innovation, efficiency and quality.
•Strengthen our positioning through long-term relationships.

VALUES

· Wellness
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth

MISSION

Launch strategies focused on capitalizing our clients’ business features generating positioning, reputation and local development among their stakeholders.

VISION

• Create the best customer service experience based on innovation, efficiency and quality.
•Strengthen our positioning through long-term relationships.

VALUES

· Wellness
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth

MISSION

Launch strategies focused on capitalizing our clients’ business features generating positioning, reputation and local development among their stakeholders.

VISION

• Create the best customer service experience based on innovation, efficiency and quality.
•Strengthen our positioning through long-term relationships.

VALUES

· Wellness
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth

OUR TEAM

Gabriela Villa

Periodista, pet lover y publirrelacionista especializada en planeación estratégica, asuntos públicos, política, prevención y manejo de crisis. Estudió Ciencias de la Comunicación y tiene un diplomado en Perspectiva Política y Formulación de Escenarios. Ha dirigido programas de divulgación educativa, liderado equipos de trabajo para las áreas de asuntos públicos y para el entrenamiento de medios; ha diseñado e implementado sistemas y procesos para la prevención y manejo de crisis para importantes clientes en México y Latinoamérica.

Jorge Acosta

Tennis and travel lover. He studied Political Science with a master's degree in Communication and International Development at the University of London. His professional experience focuses on strategic communication of the government and private sectors, where he has developed strategic planning skills, crisis management and social responsibility. As Alterpraxis partner, he takes care of the generation of new businesses, as well as the satisfaction of the services of the agency’s clients.

Andrea Perelló

Marathoner and dessert taster. She studied Political Science and Public Administration, specializing in Political Communication Strategies, at UNAM. Her professional experience focuses on design, supervision and implementation of strategies for national and international clients in the areas of pharmaceutical, corporate, public affairs and non-governmental organizations, putting cutting-edge topics on the public and media agenda. Some of her proposals have made her clients to obtain recognition as better practices.

Alejandro Gutiérrez

Studied Biology and subsequently completed a master’s degree in Science from UNAM. In more than 40 years of career he has worked in the public and private spheres with industries of different branches of activity, both national and global, as well as with Mexican and foreign government entities, non-governmental organizations, educational institutions and with the media. He knows the bone marrow of Alterpraxis since before its foundation and embraces the opportunity to be one of the partners of this great project. He likes to enjoy life with his family and friends, as well as continue learning about various topics.

Miguel Tovar

Amateur foodie and instagramer. He studied Political Science and Public Administration at El Colegio de Mexico. More than 10 years of experience advising Mexican and global clients in sectors such as oil and gas, renewable energies, construction, mining, agroindustry, food industry, global non-governmental organizations, among others. Expert in compliance strategies of global standards of socio-environmental sustainability, as well as in the planning and execution of Public Affairs programs.

METHODOLOGIES

Strategies focused on control and communicate during a crisis. It includes risk auditing, alert systems, 24/7 consulting, monitoring, recovery strategies, customized manuals and trainings.

Strategies for effective market positioning among consumers, strengthening emotional bonds and engagement.

Social-environmental assessments, sustainability strategies (social-community, labor, security risks, environmental) and compliance with global standards for projects’ finance compliance as key elements for decision making: IFC standards, World Bank Guidelines, IAIA, Ipieca.

Public Affairs strategies based on ensuring and strengthening corporate reputation. Promotes key approaches based on MIDE, our digital stakeholders’ mapping and engagement tool.

Social networks as strategic tools to communicate and engage consumers and stakeholders.

Day to day public relations, as a press bureau, Media engagement, editorial content, media coverage analysis and Spokesperson’s training.