COMMUNICATION | INTERACTION | BROADCAST
SERVICES
+ Estrategias de comunicación
Nuestros equipos multidisciplinarios brindan asesoría para desarrollar estrategias integrales de comunicación efectiva, para que, marcas, empresas o personas logren posicionarse ante sus públicos objetivos.
+ Desarrollo de contenido
¿Sabías que la estrategia de contenido es el pilar que permite construir la narrativa de una marca? Ya sea en marketing, comunicación o relaciones públicas, nuestro proceso de planeación, producción, gestión y distribución aseguran la relevancia del contenido ante tus audiencias clave.
+ Protocolo de crisis
Porque tu organización puede estar expuesta a una crisis en cualquier momento, contamos con más de 20 años de experiencia en la creación e implementación de protocolos de crisis a nivel corporativo, para comunicación digital y redes sociales.
+ Asuntos públicos
Interpretamos el entorno no comercial de tu organización: diseñamos, coordinamos e implementamos las soluciones a estos factores. Además, entendemos e incidimos en la esfera pública de cada una: gobierno, legislativo, academia, organizaciones de la sociedad civil, etc.
+ Auditoría de reputación y riesgos
Contamos con una metodología de análisis reputacional en la que junto a ti detectamos los hot issues reputacionales y de contexto, así como los riesgos que los individuos y las actividades comerciales pueden implicar para tu organización.
+ Sostenibilidad y RSC
Creemos que la innovación socioambiental, con la participación de sus principales actores, son la clave para construir un medio más justo y la base para el desarrollo sostenible. Por ello, diseñamos una práctica especializada en la generación de estrategias de desempeño socioambiental, relaciones con comunidades y portafolios de inversión responsable.
+ Social media
Las redes sociales han cambiado nuestra forma de obtener información y tomar decisiones de compra. Por esta razón, te ayudamos a definir el rol que deben tomar los medios sociales para construir propuestas de valor para tu negocio, marca o servicio.
+ Influencers
Tenemos amplia experiencia en el desarrollo de programas de relacionamiento a largo plazo con periodistas, líderes de opinión, celebridades, influencers y embajadores de marca, seleccionados por medio de una metodología que implica investigación, auditoría y medición de parámetros de influencia y relevancia.
+ Social Listening
Hoy en día toda estrategia de comunicación o marketing que diseñamos, parte de un ejercicio de escucha de conversaciones: social listening, una herramienta fundamental que nos permite entender el posicionamiento de tu marca frente a los competidores y la industria, así como desarrollar estrategias basadas en datos.
+ Marketing Digital
Diseñamos estrategias a tu medida para generar oportunidades y crear relaciones de negocio, e incrementar tus ventas en el ecosistema digital: desde el diseño y desarrollo de un sitio web, pasando por el posicionamiento orgánico (SEO) y pagado (SEM) en buscadores, hasta la creación de estrategias de email marketing o redes sociales.
+ Comunicación interna
La buena comunicación de una empresa debe iniciar desde el interior. Nuestros consultores son expertos en ello, y por eso crean estrategias desde cero para contribuir a las metas internas de tu marca.
CLIENTS
ABOUT US
We are a full-service agency with 15 years advising Mexican and global companies.
Our goals
TO COMMUNICATE
our clients’ messages
HAVE A POSITIVE INFLUENCE
with the relevant stakeholders.
COLLABORATE
in protecting our clients’ reputation.
MISSION
Launch strategies focused on capitalizing our clients’ business features generating positioning, reputation and local development among their stakeholders.
VISION
• Create the best customer service experience based on innovation, efficiency and quality.
•Strengthen our positioning through long-term relationships.
•Strengthen our positioning through long-term relationships.
VALUES
· Wellness
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth
MISSION
Launch strategies focused on capitalizing our clients’ business features generating positioning, reputation and local development among their stakeholders.
VISION
• Create the best customer service experience based on innovation, efficiency and quality.
•Strengthen our positioning through long-term relationships.
•Strengthen our positioning through long-term relationships.
VALUES
· Wellness
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth
· Responsibility
· Sincerity
· Compromise
· Respect
· Growth
METHODOLOGIES
Strategies focused on control and communicate during a crisis. It includes risk auditing, alert systems, 24/7 consulting, monitoring, recovery strategies, customized manuals and trainings.
Strategies for effective market positioning among consumers, strengthening emotional bonds and engagement.
Social-environmental assessments, sustainability strategies (social-community, labor, security risks, environmental) and compliance with global standards for projects’ finance compliance as key elements for decision making: IFC standards, World Bank Guidelines, IAIA, Ipieca.
Public Affairs strategies based on ensuring and strengthening corporate reputation.
Promotes key approaches based on MIDE, our digital stakeholders’ mapping and engagement tool.
Social networks as strategic tools to communicate and engage consumers and stakeholders.
Day to day public relations, as a press bureau, Media engagement, editorial content, media coverage analysis and Spokesperson’s training.
Strategies focused on control and communicate during a crisis. It includes risk auditing, alert systems, 24/7 consulting, monitoring, recovery strategies, customized manuals and trainings.
Strategies for effective market positioning among consumers, strengthening emotional bonds and engagement.
Social-environmental assessments, sustainability strategies (social-community, labor, security risks, environmental) and compliance with global standards for projects’ finance compliance as key elements for decision making: IFC standards, World Bank Guidelines, IAIA, Ipieca.
Public Affairs strategies based on ensuring and strengthening corporate reputation.
Promotes key approaches based on MIDE, our digital stakeholders’ mapping and engagement tool.
Social networks as strategic tools to communicate and engage consumers and stakeholders.
Day to day public relations, as a press bureau, Media engagement, editorial content, media coverage analysis and Spokesperson’s training.
Strategies focused on control and communicate during a crisis. It includes risk auditing, alert systems, 24/7 consulting, monitoring, recovery strategies, customized manuals and trainings.
Strategies for effective market positioning among consumers, strengthening emotional bonds and engagement.
Social-environmental assessments, sustainability strategies (social-community, labor, security risks, environmental) and compliance with global standards for projects’ finance compliance as key elements for decision making: IFC standards, World Bank Guidelines, IAIA, Ipieca.
Public Affairs strategies based on ensuring and strengthening corporate reputation. Promotes key approaches based on MIDE, our digital stakeholders’ mapping and engagement tool.
Social networks as strategic tools to communicate and engage consumers and stakeholders.
Day to day public relations, as a press bureau, Media engagement, editorial content, media coverage analysis and Spokesperson’s training.
OUR TEAM
Gabriela Villa
Periodista, pet lover y publirrelacionista especializada en planeación estratégica, asuntos públicos, política, prevención y manejo de crisis. Estudió Ciencias de la Comunicación y tiene un diplomado en Perspectiva Política y Formulación de Escenarios. Ha dirigido programas de divulgación educativa, liderado equipos de trabajo para las áreas de asuntos públicos y para el entrenamiento de medios; ha diseñado e implementado sistemas y procesos para la prevención y manejo de crisis para importantes clientes en México y Latinoamérica.
Jorge Acosta
Tennis and travel lover. He studied Political Science with a master's degree in Communication and International Development at the University of London. His professional experience focuses on strategic communication of the government and private sectors, where he has developed strategic planning skills, crisis management and social responsibility. As Alterpraxis partner, he takes care of the generation of new businesses, as well as the satisfaction of the services of the agency’s clients.
Andrea Perelló
Marathoner and dessert taster. She studied Political Science and Public Administration, specializing in Political Communication Strategies, at UNAM. Her professional experience focuses on design, supervision and implementation of strategies for national and international clients in the areas of pharmaceutical, corporate, public affairs and non-governmental organizations, putting cutting-edge topics on the public and media agenda. Some of her proposals have made her clients to obtain recognition as better practices.
Alejandro Gutiérrez
Studied Biology and subsequently completed a master’s degree in Science from UNAM. In more than 40 years of career he has worked in the public and private spheres with industries of different branches of activity, both national and global, as well as with Mexican and foreign government entities, non-governmental organizations, educational institutions and with the media. He knows the bone marrow of Alterpraxis since before its foundation and embraces the opportunity to be one of the partners of this great project. He likes to enjoy life with his family and friends, as well as continue learning about various topics.
Miguel Tovar
Amateur foodie and instagramer. He studied Political Science and Public Administration at El Colegio de Mexico. More than 10 years of experience advising Mexican and global clients in sectors such as oil and gas, renewable energies, construction, mining, agroindustry, food industry, global non-governmental organizations, among others. Expert in compliance strategies of global standards of socio-environmental sustainability, as well as in the planning and execution of Public Affairs programs.
EXPERIENCE
CIVIL-CIVILES
GOBIERNO
INDUSTRIA-QUÍMICA
RETAIL
BEBIDAS
ALIMENTOS
CIVIL-CIVILES
GOBIERNO
INDUSTRIA-QUÍMICA
RETAIL
BEBIDAS
ALIMENTOS
TECNOLOGÍA
AGROINDUSTRIA
AUTOMOTRIZ
FINANZAS
SEGUROS
TRANSPORTE
SALUD
TECNOLOGÍA
AGROINDUSTRIA
AUTOMOTRIZ
FINANZAS
SEGUROS
TRANSPORTE
SALUD
HOME--DOMICILIO
RECURSOS-HUMANOS
B2B
CÁMARAS-EMPRESARIALES
JUGUETES
LUJO
HOME--DOMICILIO
RECURSOS-HUMANOS
B2B
CÁMARAS-EMPRESARIALES
JUGUETES
SOFTWARE
MAILING
ENTRETENIMIENTO
CONSTRUCCIÓN
EDUCACIÓN
CIBERSEGURIDAD
SOFTWARE
MAILING
ENTRETENIMIENTO
CONSTRUCCIÓN
EDUCACIÓN
CIBERSEGURIDAD
ENERGÍA
EXPERIENCIAS
RESTAURANTES
TURISMO
DEPORTES
VIVIENDA
TELEFONÍA
ENERGÍA
EXPERIENCIAS
RESTAURANTES
TURISMO
DEPORTES
VIVIENDA
TELEFONÍA
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